Ideas and observations inspired by our work

Digital experiences in physical spaces

Zooming out and looking at the big picture is the best way to prioritise how we can use different technologies across a customer journey

Don’t miss the basking whales

Last summer I was invited to stay with two families I'd never met on the other side of the World

Experiencing a service through the lens of the user

Your customers and users probably understand your system in a very different way from you and your design team